The end is near: Pop-Tarts restaurant opens in Times Square

Pop-Tarts World/Eater NY

Just when you thought you’d seen everything, Pop-Tarts World opens for business:

The space features four main attractions: a build your own Pop-Tarts box machine called The Varietizer, a counter service restaurant called the Pop-Tarts World Cafe, a make-your-own T-shirt station, and an interactive media area. At the cafe, you can get your favorite tart, frozen, toasted, or at room temperature and topped with a variety of of sugary and syrupy add-ons, as well as any number of original creations like “Ants on a Log?” and “Pop-Tarts Sushi.”

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